Not only was the manufacturing quality improving, but the quality of the REPLICATION was reaching new highs. Univox, Kawai, Silvertone and Domino were starting to deliver guitars that – from a price / quality point of view – were beginning to eat into the markets that Fender and Gibson dominated. 1) Companies outside North America vastly improved the quality of their guitar manufacturing and 2) Companies inside North America – namely Fender and Gibson – took their eye off the ball and did exactly the opposite.īy this time, many guitar manufacturers from the Far East had 10+ years experience under their belts, and the improvement in quality began to shine through. Two major issues defined the progress of electric guitars for most of the seventies. Led Zeppelin helped to popularise the Les Paul in the 70’s, when many great copies were made
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